DDU, better known as Data Driven University, is one of LinkedIn's most effective and successful internal, developmental learning journeys, empowering professional breakthroughs for over a decade.

I was tasked to rebrand the program and craft a voice and tone that connected with the target audience on a deeper level, going beyond fact to ignite feeling.

This promotional marketing video, for which I wrote, voiced, and produced in collaboration with LinkedIn’s Learning Experience Design Creative Team, was the foundation of the brand's relaunch along with a complete revamping of its SharePoint site.

I also developed the brand's first slogan to solidify the rebrand, collaborating with the lead creative designer to establish a logo that embodied the new direction, while simultaneously partnering with the assigned instructional designer to build out the user experience by implementing the new language and content I established.